Project Creative Vision

April Specials: Breathe and Rejuvenate!

April is the National Stress Awareness Month.  Did you know that stress accounts for 90% of all primary doctor visits in this country?  And that 48% of all adults suffer from the adverse effects of stress in their lives?

To do my part in combating this epidemic, I have joined efforts with some of the best local practitioners to offer you opportunities to take care of your health and wellness at affordable prices.  Please take advantage of these - and here's to your best and most radiant health! 

Save $30 on a Series of 3 Energy Sessions! 

Energy balancing is calming, uplifting, and rejuvenating.  It supports your body's natural self-healing mechanisms and helps you sustaing optimum health and well-being.  It helps reduce pain, relieve stress, anxiety, and depression, and support healing on multiple levels.

This package is designed to help you take advantage of the cumulative health benefits of consistent energy work while saving over 10% on each session.

Price per session with the package: $85.  Regular price $95.  Sessions are 90 minutes each. 

Package available through April 30.  Sessions can be used through July 31, 2011

To purchase your package, please use the button below:

April Special - Energy Work

3 Sessions $255.00

  

 

Breathe!  Discovering a Path to Peace, Joy and Equanimity - New Workshop!

Join us for an information-packed, experiential workshop to help you reduce stress and restore vitality through the power of breathing and aromatherapy!

We will use guided breathing techniques and the relaxing and uplifting aromas of essential oils of lavender, orange, and ylang-ylang to help you diminish stress, tension and anxiety, and create peace, joy and equanimity in your life!

Come ready to relax and reconnect with your essential self!

I am proud to be co-teaching this workshop with my colleague, Lauren Chelec Cafritz, a DC-based BreathWork therapist.  I encourage you to take advantage of this opportunity to experience her work!

$35 in advance, $40 at the door.

For more information and to register>>>

Save $55 on the Soapstone Instensive!

Immerse yourself into healing experience with the Soapstone Intensive and breake through the  emotional blocks that have been holding you back!

Soapstone Intensive is a 3.5-hour session that combines into a seamless whole intuitive counseling, energy psychology (EFT), and body-based energetic release therapy.  In the course of the Intensive, you will work with me and my two colleagues at Soapstone Integrative Health Associates, Mimi Ratner and Mark Sullivan to help you achieve rapid progress with the issues you've been facing.

Clients report leaving the Intensive unburdened, uplifted and energized.  Many have reported taking their lives to whole new levels in ways they'd never thought possible.

For more information or to book your appointment, please email izabella@izabellatabarovsky.com

 

How to Get Free Press Coverage for Your Business

This weekend I participated in a Healing Touch practice group in Frederick, MD, and ended up photographed for a story that a local health reporter wrote for Frederick News Post. 

(Yes, that's me in the picture, so you can consider this post to be shameless self-promotion - or just an illustration of a point I make below.)

The story happened unexpectedly, and it reminded me of something that entrepreneurs frequently forget.  Getting the press to write about you is a fantastic, free way to promote your business. 

Getting local press coverage does several things:

• It raises everyone knowledge and awareness of what you are doing  
• It raises your profile in the community
• It gives you more credibility with potential clients
• It adds to your marketing capabilities (you can link to the story from your website, distribute the article at your workshops, email it to clients and prospects, etc.)
• It may lead to bigger and better coverage in the future.  (As they say in PR, press begets press.  To get on Oprah, you need to start somewhere.)

Getting the local press to write about you is not as hard as you may think.  The key to remember is that local reporters are often actively looking for something interesting to write about.  Many will be grateful to hear from you if you just give them a call and make what you do sound relevant to their readers' interests.   

In our case, the reporter found us through the Frederick News Post's community calendar (another idea for free advertisement) - most likely because she had a story to file that Saturday and was looking for ideas.  Our Healing Touch group sounded intriguing enough for her to come and check us out - and voila, we now have online and offline press coverage. 

If you want to get more press for your business, you don't have to wait for a reporter to discover you.  You can - and should - be more proactive about it.  Here are a few things to remember:

• Start with the local press. Local reporters are more hungry for news and are more oriented toward community events than the Washington Posts and the New York Times's of the world.  Their job is to write stories, and on a slow news day they will likely be grateful for your call, especially if it leads to a story for them. 

• Make your story sound relevant and intriguing.  You are more likely to attract attention if you are putting together an interesting event, a workshop or a presentation.  But if your business concept is unusual in and of itself, if you yourself have an interesting personal story that you can share (How did you get to do what you're doing?  Did you have some exceptionally difficult obstacles to overcome?), if you are targeting populations that tend to get overlooked, or are doing something different in other ways, you are likely to attract attention.

• Make your story sound relevant. When pitching your story, try to put yourself in the reporter's shoes.  What do her readers want to read about? How is your story relevant to their concerns? Why would the reporter want to attend? 

• Make things as convenient for the reporter as possible.  Reporters are busy people.  Their job is to collect enough information, then go home and write their story.  Most likely they won't stick around for your entire event or workshop. Make sure you understand what the reporter's deadline is and how much time she will have with you.  Find a few satisfied customers she could interview who would testify to all the great things you're doing - and make sure they are right there for her to speak with.  Give the reporter a chance to experience what you do.  Prepare a package of facts about your business that the reporter may refer to when she sits down to write her story. Above all, make sure she has a positive experience from interacting with you and finds you credible.  In other words, treat this as any other business relationship

Once you've accumulated enough local press clippings, you can go to the bigger guys, and they'll be more open to hearing from you.

 

Building Sisterhood Conference & Retreat

Next month I will be speaking at an event that I'm really excited about:  Building Sisterhood Conference & Retreat.  The event is hosted by Danette Boone, Founder and CEO of D. Boone & Associates.  I will be speaking on a subject that's become near and dear to my heart: how we can manage our energy - physical, emotional, mental, and spiritual - to take our lives to a whole new level. 

I'm thrilled to be collaborating with Danette, because she and I share a vision of educating, inspiring, and empowering people to live their best, most purposeful lives.  And I'm thrilled about speaking on this particular topic, because it combines my two passions:  holistic health and purposeful living.  

I had a chance to interview Danette recently and encourage you to listen to our conversation.  Danette herself has chosen to follow her passion into the life of entrepreneurship and women's empowerment, rather than following a more stable and predictable career path.  Her story fits perfectly with the theme of this blog.  You can listen to the interview here:

In the interview, Danette talks about how she came to start her company, why she believes it's so important to live on purpose, and how the most lasting change comes from within. 

So take a listen, and do spread the word about the event.  It promises to be truly exciting.  Here are the details:

Building Sisterhood Conference & Retreat

Feburary 20-21, 2009

Sheraton Columbia Town Center Hotel, Columbia MD

Theme:  "Beautiful Sister": Focusing on the Total Woman

My topic:  "Managing Your Energy to Turbo Charge Your Life"

Upcoming Workshops!

Drawing on the Power Within:  Achieve a Life of Energy, Effortless Prosperity, and Purpose.
Complementary, 45-minute, individual, in-person coaching consultations with Izabella Tabarovsky on August 5 and 6 at Anya's Spa in Lexington, MA. 

Leap Toward Radiant Health, Beauty, and Vitality with Pure, Organic, Therapeutic-Grade Esential Oils. 
A "playshop" at Anya's Spa, in Lexington, MA.  Wednesday, August 6, 7:00-8:30 PM. 

For more information or to sign up, please email Izabella [at]ProjectCreativeVision [dot] com
or call 202-558-7481.  I look forward to seeing you there!

We Get the "Dig Your Job" Blogger Award!

Helping people connect with their authentic career path is a passion and a mission of ours here at Project Creative Vision.  So I was both humbled and delighted to be one of a dozen or so initial recipients of the Dig Your Job Blogger Award hand-picked by JobDig's GL Hoffman

GL has been on a similar mission for a while.  In fact, his blog, What Would Dad Say, has just celebrated a major milestone - a million - a million! - hits.  As GL says:

Our kicker text—"Because everyone should dig their job"—is a noble goal we have here at the company, and by affiliation, if not attitude, here at this blog. We believe that everyone wants to dig their job.

Indeed - even if sometimes wanting to dig your job feels almost... subversive.  "Dig my job? Isn't work supposed to be about pain and suffering?"  Um, no.  Believe it or not, when it comes to deciding whether you want your work to feel like a labor of love or the daily grind, the choice is yours. 

I'm excited to be part of a community that cares about how we live our work lives. One of the new blogs I've already discovered in the process is a fellow "Dig Your Job" Award recipient, Brain Based Business. Enjoy the read - and here's to all of us digging our jobs! 

Upcoming Workshop

Please join me on Wednesday, April 16, at 1:00 PM EST, when I'll be hosting an Inspiration Forum for Women@Work Network, a networking organization dedicated to helping women transition into new careers.  The Forum, held as a dial-in conference call, is titled Understanding Your Skills, Working From Your Strengths. 

Participation is free for members and $25 for non-members.  You can sign up for the event by going here and scrolling down to "Inspiration Forum:  Understanding Your Skills, Working From Your Strengths."  Or you can choose to become a member and have these calls free as part of the members' benefit package.

Read Project Creative Vision on Alltop

How cool is Guy Kawasaki?  Not only has he made Apple what it is, written a million great books and funded a gazillion companies - he also answers his own email.  And I've got proof, because his email arrived in my mailbox just a few short hours after I wrote to an anonymous info (at) alltop.com requesting that Alltop add Project Creative Vision to its career page.  The answer was yes, and this, of course, made Guy even cooler in my eyes.

In case you missed my previous post, Alltop is Guy's latest brainchild, a single-page news aggregating site, assembling the best blogs and news sources on 40 most popular subjects on the internet.  There are four things I love about Alltop so far:

1. Design - simple and minimalist
2. Efficiency - you can see 5 top headlines at each blog/website at a time
3. Efficiency again - you can read the first several lines of each post just by floating your mouse over it, which means no unnecessary clicking or annoying browser-opening
4. Um, that would be efficiency one more time - all my favorite blogs are right there, all presented in that simple, minimalist, and, uh, efficient format

And have I mentioned that we're now a part of it?  So go ahead and give Alltop a try.  All the best blogs are there.  You may find yourself using your blog reader far less frequently.

Check Out Alltop for All Things Career

Guy Kawasaki, a famed Silicon Valley venture capitalist and one of the most original and visionary thinkers in the world of business and entrepreneurship, has just unveiled his new web venture, Alltop.  A news aggregator, Alltop provides "all the top" stories for 40 of the most popular topics on the web.  Careers are, of course, among those 40 topics, and you can get more information on the subject of careers on its dedicated career page than you've ever seen in one place. You can read more about Alltop on Guy's blog, which, incidentally, is called "How to Change the World."  Now that's a guy after my own heart!